Why Executives Need To Start Creating Their Own Content | Kap's Show Notes


When you’re running an entire organization, it’s tempting to outsource tactical tasks, like content creation, to other people on your team to handle. However, there’s a glaring problem with delegating the task of content creation specifically. As the CEO of the organization, you also play the role of CTL or Chief Thought Leader. You have a unique vision for your organization and your industry that you cannot simply outsource. You must embrace the discipline of documenting that expertise and sharing it not only with the market but also with your own team. And if you do it, I can guarantee you that your organization will grow because of it. -Kap Chatfield (CEO at Rveal)