If you’re creating content for your business, it’s not to make you feel good about the work you’re doing.
Business leaders typically have one goal in mind for the content they’re creating:
Turn audience members into customers.
However, in order to measure the effectiveness of your marketing efforts, you need to track some metrics, and there’s a ton of metrics that you can be following.
But there’s one metric that people seem to overlook, and I think it might be the most important of them all.
Watch the video to find out what I think it is.
-Kap Chatfield (CEO at Rveal)