What’s the most important metric for digital marketing 2021? | Kap's Show Notes


If you’re creating content for your business, it’s not to make you feel good about the work you’re doing.


Business leaders typically have one goal in mind for the content they’re creating:


Turn audience members into customers.


However, in order to measure the effectiveness of your marketing efforts, you need to track some metrics, and there’s a ton of metrics that you can be following.


Impressions.

Engagement.

Clicks.


But there’s one metric that people seem to overlook, and I think it might be the most important of them all.


Watch the video to find out what I think it is.


-Kap Chatfield (CEO at Rveal)