Why is legal marketing SO boring?
What likely started with the intention of maintaining credibility has turned into a pretty low bar—and it doesn’t have to be.
More than ever, people want to do business with people they like and TRUST.
As businesses have made the huge shift to online experience in 2020, everything has gotten a little less polished and lot more personal. This is the key for improving legal marketing: show your audience who you ARE, not just the “legalese”of what you can do.
Check out the full episode, “How to make legal marketing less boring” on Apple and Spotify podcasts