Creating content is difficult.
Creating irresistible content… well, that can feel darn near impossible.
The reason why is because many of us don’t think about creating with a specific formulaic structure in mind.
But storytelling, just like joke-telling, script writing, Valentine’s Day card crafting, and everything form of communication in between, can be boiled down to a predictable structure that will captivate your audience instantly and fulfill their appetite at the end.I break down that structure in this short video for you.
Kap Chatfield (CEO at Rveal)