Before your target audience buys your product/service, they want to see some social proof.
In other words, they want to see some testimonials of people just like them that tried your product/service and had a positive experience.
This is why testimonial videos are so important.
But not all testimonial videos are created equal. Some move people to take action while others don’t compel any meaningful action at all.
What’s the key difference between the two?
I cover that in this episode of Kap’s Show Notes.
Check it out!
(CEO at Rveal)