Don’t fall into the trap of trying to impress your audience with what you know. Be honest—how often have you truly been persuaded to take action by a statistic?
Instead, communicate your message through story.
Storytelling is universal, captivating, and engaging. Even when it’s formulaic, a story done well still keeps us on the edge of our seats to see how it ends.
In today’s episode, learn how to think like a storyteller to not only connect authentically with your audience, but make a measurable impact with your marketing.
More than any other method, storytelling is an irresistible form of communication
How to apply the 4 P’s of storytelling structure to your marketing
Avoid common pitfalls many business leaders make when using story
Why storytelling is so engaging, explained by psychology
0:39 | Why thought leaders lose their audience
2:39 | How to communicate your thought leadership through the lens of storytelling
4:25 | Once upon a time, there was a handsome prince…
9:17 | Four P’s of storytelling structure
13:26 | The main thing keeping thought leaders from being effective
17:21 | When a story sweeps you off your feet: narrative transportation
21:14 | Becoming the “main character”: character identification
26:33 | Using empathy: the identifiable victim effect
30:44 | What we can learn from a study of 108 Super Bowl ads
34:18 | Gary Vaynerchuk’s power of story
“We can all fall into the trap of trying to impress people with what we know.” 1:42-1:49
“If you don’t know how to communicate in an engaging way, you can lose your audience, and that could cost you business.” 2:06-2:11
“There’s something about storytelling: it’s not just an engaging way to communicate a message, but it will actually increase your sales. It’s been proven time and time again.” 3:11-3:20
“We all know the classic fairy tale structure, but we can break it down into these 4 P’s: the Person, the Problem, the Path, and the Promise.” 11:12-11:19
“If an expert takes the position of the hero or key person in this story when it should be their client, then there’s a conflict of who’s really the main character.” 16:30-16:44
“There’s this phenomena of empathy, where you as the audience actually become the main character that you’re watching..” 22:50-22:55
“When we share numbers about things, it doesn’t prick our heart in the same way as when we find out about a single person that’s struggling.” 27:23-27:33
“Sometimes we think that we need to wow people with all these statistics and data…but what’s more captivating and compelling than all that is focusing on a single story.” 29:32-29:50
“What he discovered was that the common thread between all these successful [Super Bowl] ads was that the most successful ones were built off of the storytelling structure that we’re talking about.” 31:38-31:47
“Doing marketing around storytelling leaves an impression, and more than trying to sell a product and show off your features, you’re building an audience.”33:16-33:29
Budweiser’s Famous “Puppy Love” Super Bowl Ad: https://www.youtube.com/watch?v=7p_3lITiK_Q
Reach out to Rveal:
Rveal’s website: rveal.media
Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/
Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw