Does Storytelling Sell? | Reveal Remarkable


Don’t fall into the trap of trying to impress your audience with what you know. Be honest—how often have you truly been persuaded to take action by a statistic?

Instead, communicate your message through story.


Storytelling is universal, captivating, and engaging. Even when it’s formulaic, a story done well still keeps us on the edge of our seats to see how it ends.


In today’s episode, learn how to think like a storyteller to not only connect authentically with your audience, but make a measurable impact with your marketing.

Main Takeaways:

  • More than any other method, storytelling is an irresistible form of communication

  • How to apply the 4 P’s of storytelling structure to your marketing

  • Avoid common pitfalls many business leaders make when using story

  • Why storytelling is so engaging, explained by psychology

Timecodes:

0:39 | Why thought leaders lose their audience

2:39 | How to communicate your thought leadership through the lens of storytelling

4:25 | Once upon a time, there was a handsome prince…

9:17 | Four P’s of storytelling structure

13:26 | The main thing keeping thought leaders from being effective

17:21 | When a story sweeps you off your feet: narrative transportation

21:14 | Becoming the “main character”: character identification

26:33 | Using empathy: the identifiable victim effect

30:44 | What we can learn from a study of 108 Super Bowl ads

34:18 | Gary Vaynerchuk’s power of story


Quotes:

  • “We can all fall into the trap of trying to impress people with what we know.” 1:42-1:49

  • “If you don’t know how to communicate in an engaging way, you can lose your audience, and that could cost you business.” 2:06-2:11

  • “There’s something about storytelling: it’s not just an engaging way to communicate a message, but it will actually increase your sales. It’s been proven time and time again.” 3:11-3:20

  • “We all know the classic fairy tale structure, but we can break it down into these 4 P’s: the Person, the Problem, the Path, and the Promise.” 11:12-11:19

  • “If an expert takes the position of the hero or key person in this story when it should be their client, then there’s a conflict of who’s really the main character.” 16:30-16:44

  • “There’s this phenomena of empathy, where you as the audience actually become the main character that you’re watching..” 22:50-22:55

  • “When we share numbers about things, it doesn’t prick our heart in the same way as when we find out about a single person that’s struggling.” 27:23-27:33

  • “Sometimes we think that we need to wow people with all these statistics and data…but what’s more captivating and compelling than all that is focusing on a single story.” 29:32-29:50

  • “What he discovered was that the common thread between all these successful [Super Bowl] ads was that the most successful ones were built off of the storytelling structure that we’re talking about.” 31:38-31:47

  • “Doing marketing around storytelling leaves an impression, and more than trying to sell a product and show off your features, you’re building an audience.”33:16-33:29

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Budweiser’s Famous “Puppy Love” Super Bowl Ad: https://www.youtube.com/watch?v=7p_3lITiK_Q

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