So you’ve decided to start creating content for your business.
Now consider this: it takes an average of 4 hours to write a single blog post.
How much do you get paid per hour? Take that and multiply it by 4—is that the most efficient use of your time as an executive?
Here’s how to maximize the efficiency of content creation in two steps:
1. Make a list of the things you want to create content about that are specific to your business.
2. Hire an outsourced creative to package that content for you.