Are you creating for the YELLOW section or the GREY section? | Kap's Show Notes


Too many businesses are still fighting for the attention of another creator’s audience in the first 5 seconds of their video.

In other words, they’re still trying to market their product/service as a commercial, and it’s no wonder they’re not getting any traction.

So why don’t businesses start creating for the grey section? Specifically, when will they start creating as a show?

Shows build audiences.

Commercials annoy them.

It’s really simple.

So what’s keeping you from marketing your product as a show today?

-Kap Chatfield (CEO at Rveal)