As you start your 2021 content planning, don’t forget the most important piece:
Who is your audience, and what do they know about your company?
If you don’t know exactly who you’re creating content for, it won’t be effective.
In 2019, 50% of content was created for the top of the sales funnel.
So as you continue to strategize for the upcoming year, don’t neglect content creation for people who have never engaged with your brand before.