Why we create the best content
Not all content is created equal. In order to create a beautiful blend between chasing certain results and creating space for innovation, we have a 5-point approach to all of our work.
We help our customers define the "why" behind their marketing investment, clarifying their specific objectives and KPI's. Then, we reverse engineer our strategy from there.
Most content marketing strategies fail because of unclear messaging. We help our clients turn the most complex visions into clear narratives that capture and retain attention.
Video is the new form of literacy of our day, dominating over 80% of all internet traffic, increasing web traffic by 157%, and generating 1,200% more shares than text and image content combined. So, obviously, we make sure top-shelf video production is at the center of all of our content.
We don't shoot in the dark with our creativity. We let the data from SEO, paid media, and target market research teach us how to create strategies that intercept our audiences.
But while we let our research guide us, we make sure the data serves us and not the other way around. In other words, we don't let a lust for certainty keep us from letting our creative intuition take the reigns from time to time.