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client

Brett Elliott, President and CEO of Skillwork.

problem

Brett co-founded Skillwork, a travel staffing company for skilled workers, to help solve the skilled labor crisis in America. However, there’s a stigma in their industry that “temp agencies” don’t provide a quality solution to companies in need. Thus, the Skillwork team needed to show how they were not just different from temp agencies, but that they were thought leaders worth trusting when it came to this issue.

plan

We helped Brett produce The Skillwork Forum, a video podcast that helped their team document and showcase their unique expertise.

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result

The Skillwork Forum not only creates valuable content that is being repurposed through all of their website, social media, and email marketing collateral, but it is also empowering their client managers and sales team to close deals by giving them the content they need to overcome their prospects objections.

  • consistent content output
     

  • increased brand awareness & reputation through social media
     

  • +224 percent of new followers

  • +42% growth in email subscriptions.

  • on-boarded clients through social media content

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graphics

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short form video

long form video

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